Saturday, June 17, 2023

I DO Know This...

 I don't know if the L in egg yolk is supposed to be silent, because the debate rages on. Is this a regional thing?  Is it an affectation?  In these times of widespread American English bastardization and lingual shredding (not always to our cultural detriment) we're experiencing shattering changes.

The Ls formerly presumed silent in yolk and folk may be regional, may be affectatious, but I DO know a couple of things, internet broadcasters, and these things comes from a thirty year radio veteran who endured depths of corrective abuse from every quarter, including educators, program directors, addicted listeners and veteran broadcasters, all of whom knew something, if not a lot.

So, here ya go:

There is no Out There.  The people listening to you think of you as In Here With Them. That's what you want.  Don't keep your audience at a distance. Think of them intimately, as friends, not distantly as your followers.  That way lies trumpian narcissism and buying your own hype, and ultimately the loss of your following because they will grow to hate you, and should.  Never say things like "Everybody, Out There,".  

The word Actually, as a crutch, has gotten so over-stale it's not funny anymore.  It was, ten years ago, when a red-haired ten year old at a trace track couldn't stop saying it and the video went viral.We all loved that kid.  That was ten years ago.  And professional broadcasters are still leaning on the damn thing instead of just daring to PAUSE and take a BREATH.  When you want to say actually, dare to STOP yourself and instead JUST TAKE A BREATH.  

PLEASE DROP ACTUALLY.

One more:

Mischievous does NOT rhyme with devious.  

It rhymes (more or less) with most of us.

Please check the spelling and try it again.



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